More importantly, by turning analysis over to AI important ethical codes of conduct are violated. It is unclear how results are obtained in autopilot mode, how bias is monitored, and whether the results are genuinely based on the data and not fabricated. Researchers often have to rely entirely on the outcomes generated by AI, with little control over the process.

Another important aspect is for the AI assistant to provide references, including links to the original source files. This transparency allows you to see exactly which parts of the data the AI's answers are based on, ensuring accountability and traceability in the analysis process. Below you see an example how this could look like. Thus, when evaluating an AI tool, this is a crucial feature to look for.

I discuss key considerations for using generative AI to analyse qualitative data in an ethical manner and I present an example

Procedural prompts provide a framework for guiding your analysis rather than offering specific wording. These prompts help you structure your interaction with the AI assistant, allowing you to customize the content based on your unique research needs. Here are the procedural prompts to implement a Conversational Analysis with AI: