As a social media user, we hope you are informed about things like: how social media works, how they influence your emotions and mental state, how your data gets used or abused, strategies in how people use social media, and how harassment and spam bots operate. We hope with this you can be a more informed user of social media, better able to participate, protect yourself, and make it a valuable experience for you and others you interact with. For example, you can hopefully recognize when someone is intentionally posting something bad or offensive (like the bad cooking videos we mentioned in the Virality chapter, or an intentionally offensive statement) in an attempt to get people to respond and spread their content. Then you can decide how you want to engage (if at all) given how they are trying to spread their content.

In Plato’s Phaedrus (~370BCE), Socrates tells (or makes up1) a story from Egypt critical of the invention of writing: Now in those days the god Thamus was the king of the whole country of Egypt, […] [then] came Theuth and showed his inventions, desiring that the other Egyptians might be allowed to have the benefit of them; […] [W]hen they came to letters, This, said Theuth, will make the Egyptians wiser and give them better memories; it is a specific both for the memory and for the wit. Thamus replied: […] this discovery of yours will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves. The specific which you have discovered is an aid not to memory, but to reminiscence, and you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing; they will be tiresome company, having the show of wisdom without the reality.

20.1.1. Colonialism Defined# Colonialism is when one group or country subjugates another group, often imposing laws, religion, culture, and languages on that group, and taking resources from them. Colonialism is often justified by belief that the subjugated people are inferior (e.g., barbaric, savage, godless, backwards), and the superiority of the group doing the subjugation (e.g., civilized, advanced).

9.1.4. Reflection Questions# In what ways do you see capitalism, socialism, and other funding models show up in the country you are from or are living in?

You might remember from Chapter 14 that social contracts, whether literal or metaphorical, involve groups of people all accepting limits to their freedoms. Because of this, some philosophers say that a state or nation is, fundamentally, violent. Violence in this case refers to the way that individual Natural Rights and freedoms are violated by external social constraints. This kind of violence is considered to be legitimated by the agreement to the social contract. This might be easier to understand if you imagine a medical scenario. Say you have broken a bone and you are in pain. A doctor might say that the bone needs to be set; this will be painful, and kind of a forceful, “violent” action in which someone is interfering with your body in a painful way. So the doctor asks if you agree to let her set the bone. You agree, and so the doctor’s action is construed as being a legitimate interference with your body and your freedom. If someone randomly just walked up to you and started pulling at the injured limb, this unagreed violence would not be considered legitimate. Likewise, when medical practitioners interfere with a patient’s body in a way that is non-consensual or not what the patient agreed to, then the violence is considered illegitimate, or morally bad.

Individual harassment can also be done publicly before an audience (such as classmates or family). For example: Bullying: like posting public mean messages Impersonation: Making an account that appears to be from someone and having that account say things to embarrass or endanger the victim. Doxing: Publicly posting identifying information about someone (e.g., full name, address, phone number, etc.). Revenge porn / deep-fake porn Etc.

hat do you think a social media company’s responsibility is for the crowd actions taken by users on its platform?

16.1.1. Different Ways of Collaborating and Communicating# There have been many efforts to use computers to replicate the experience of communicating with someone in person, through things like video chats, or even telepresence robots]. But there are ways that attempts to recreate in-person interactions inevitably fall short and don’t feel the same. Instead though, we can look at different characteristics that computer systems can provide, and find places where computer-based communication works better, and is Beyond Being There (pdf here). Some of the different characteristics that means of communication can have include (but are not limited to):

15.1.6. Automated Moderators (bots)# Another strategy for content moderation is using bots, that is computer programs that look through posts or other content and try to automatically detect problems. These bots might remove content, or they might flag things for human moderators to review.

14.4. Government Censorship# Governments might also have rules about content moderation and censorship, such as laws in the US against Child Sexual Abuse Material (CSAM). China additionally censors various news stories in their country, like stories about protests. In addition to banning news on their platforms, in late 2022 China took advantage of Elon Musk having fired almost all Twitter content moderators to hide news of protests by flooding Twitter with spam and porn.

So you might find a safe space online to explore part of yourself that isn’t safe in public (e.g., Trans Twitter and the beauty of online anonymity). Or you might find places to share or learn about mental health (in fact, from seeing social media posts, Kyle realized that ADHD was causing many more problems in his life than just having trouble sitting still, and he sought diagnosis and treatment). There are also support groups for various issues people might be struggling with, like ADHD, or having been raised by narcissistic parents.

Doomscrolling is: “Tendency to continue to surf or scroll through bad news, even though that news is saddening, disheartening, or depressing. Many people are finding themselves reading continuously bad news about COVID-19 without the ability to stop or step back.” Merriam-Webster Dictionary

In how we’ve been talking about accessible design, the way we’ve been phrasing things has implied a separation between designers who make things, and the disabled people who things are made for. And unfortunately, as researcher Dr. Cynthia Bennett points out, disabled people are often excluded from designing for themselves, or even when they do participate in the design, they aren’t considered to be the “real designers.” You can see Dr. Bennet’s research talk on this in the following Youtube Video:

Another strategy for managing disability is to use Universal Design, which originated in architecture. In universal design, the goal is to make environments and buildings have options so that there is a way for everyone to use it2. For example, a building with stairs might also have ramps and elevators, so people with different mobility needs (e.g., people with wheelchairs, baby strollers, or luggage) can access each area. In the elevators the buttons might be at a height that both short and tall people can reach. The elevator buttons might have labels both drawn (for people who can see them) and in braille (for people who cannot), and the ground floor button may be marked with a star, so that even those who cannot read can at least choose the ground floor. In this way of managing disabilities, the burden is put on the designers to make sure the environment works for everyone, though disabled people might need to go out of their way to access features of the environment.

10.2.3. Making an environment work for all# Another strategy for managing disability is to use Universal Design, which originated in architecture. In universal design, the goal is to make environments and buildings have options so that there is a way for everyone to use it2. For example, a building with stairs might also have ramps and elevators, so people with different mobility needs (e.g., people with wheelchairs, baby strollers, or luggage) can access each area. In the elevators the buttons might be at a height that both short and tall people can reach. The elevator buttons might have labels both drawn (for people who can see them) and in braille (for people who cannot), and the ground floor button may be marked with a star, so that even those who cannot read can at least choose the ground floor. In this way of managing disabilities, the burden is put on the designers to make sure the environment works for everyone, though disabled people might need to go out of their way to access features of the environment.

10.2.3. Making an environment work for all# Another strategy for managing disability is to use Universal Design, which originated in architecture. In universal design, the goal is to make environments and buildings have options so that there is a way for everyone to use it2. For example, a building with stairs might also have ramps and elevators, so people with different mobility needs (e.g., people with wheelchairs, baby strollers, or luggage) can access each area. In the elevators the buttons might be at a height that both short and tall people can reach. The elevator buttons might have labels both drawn (for people who can see them) and in braille (for people who cannot), and the ground floor button may be marked with a star, so that even those who cannot read can at least choose the ground floor. In this way of managing disabilities, the burden is put on the designers to make sure the environment works for everyone, though disabled people might need to go out of their way to access features of the environment.

When we use social media platforms though, we at least partially give up some of our privacy. For example, a social media application might offer us a way of “Private Messaging” (also called Direct Messaging) with another user. But in most cases those “private” messages are stored in the computers at those companies, and the company might have computer programs that automatically search through the messages, and people with the right permissions might be able to view them directly. In some cases we might want a social media company to be able to see our “private” messages, such as if someone was sending us death threats. We might want to report that user to the social media company for a ban, or to law enforcement (though many people have found law enforcement to be not helpful), and we want to open access to those “private” messages to prove that they were sent.

For example, the proper security practice for storing user passwords is to use a special individual encryption process for each individual password. This way the database can only confirm that a password was the right one, but it can’t independently look up what the password is or even tell if two people used the same password. Therefore if someone had access to the database, the only way to figure out the right password is to use “brute force,” that is, keep guessing passwords until they guess the right one (and each guess takes a lot of time).

Datasets can be poisoned unintentionally. For example, many scientists posted online surveys that people can get paid to take. Getting useful results depended on a wide range of people taking them. But when one TikToker’s video about taking them went viral, the surveys got filled out with mostly one narrow demographic, preventing many of the datasets from being used as intended.

It turns out that if you look at a lot of data, it is easy to discover spurious correlations where two things look like they are related, but actually aren’t. Instead, the appearance of being related may be due to chance or some other cause. For example:

Youtuber Innuendo Studios talks about the way arguments are made in a community like 4chan: You can’t know whether they mean what they say, or are only arguing as though they mean what they say. And entire debates may just be a single person stirring the pot [e.g., sockpuppets]. Such a community will naturally attract people who enjoy argument for its own sake, and will naturally trend oward the most extremte version of any opinion. In short, this is the free marketplace of ideas. No code of ethics, no social mores, no accountability. … It’s not that they’re lying, it’s that they just don’t care. […] When they make these kinds of arguments they legitimately do not care whether the words coming out of their mouths are true. If they cared, before they said something is true, they would look it up. The Alt-Right Playbook: The Card Says Moops by Innuendo Studios While there is a nihilistic worldview where nothing matters, we can see how this plays out practically, which is that they tend to protect their group (normally white and male), and tend to be extremely hostile to any other group. They will express extreme misogyny (like we saw in the ihilistic worldview where nothing matters, we can see how this plays out practically, which is that they tend to protect their group (normally white and male), and tend to be extremely hostile to any other group. They will express extreme misogyny (like we saw in the Rules of the Internet: “Rule 30. There are no girls on the internet. Rule 31. TITS or GTFO - the choice is yours”), and extreme racism (like an invented Nazi My Little Pony character). Is this just hypocritical, or is it ethically wrong? It depends, of course, on what tools we use to evaluate this kind of trolling. If the trolls claim to be nihilists about ethics, or indeed if they are egoists, then they would argue that this doesn’t matter and that there’s no normative basis for objecting to the disruption and harm caused by their trolling. But on just about any other ethical approach, there are one or more reasons available for objecting to the disruptions and harm caused by these trolls! If the only way to get a moral pass on this type of trolling is to choose an ethical framework that tells you harming others doesn’t matter, then it looks like this nihilist viewpoint isn’t deployed in good faithf the only way to get a moral pass on this type of trolling is to choose an ethical framework that tells you harming others doesn’t matter, then it looks like this nihilist viewpoint isn’t deployed in good faith11. Rather, with any serious (i.e., non-avoidant) moral framework, this type of trolling is ethically wrong for one or more reasons (though how we explain it is wrong depends on the specific framework).

and their extreme misogyny: Rule 30. There are no girls on the internet Rule 31. TITS or GTFO - the choice is yours [meaning: if you claim to be a girl/woman, then either post a photo of your breasts, or get the fuck ou

Anonymity encouraging inauthentic behavior# Anonymity can encourage inauthentic behavior because, with no way of tracing anything back to you1, you can get away with pretending you are someone you are not, or behaving in ways that would get your true self in trouble.

On social media, context collapse is a common concern, since on a social networking site you might be connected to very different people (family, different groups of friends, co-workers, etc.). Additionally, something that was shared within one context (like a private message), might get reposted in another context (publicly posted elsewhere).

Fig. 5.2 An newer bulletin board system. In this one you can click on the thread you want to view, and threads can include things like images.

In the mid-1990s, some internet users started manually adding regular updates to the top of their personal websites (leaving the old posts below), using their sites as an online diary, or a (web) log of their thoughts. In 1998/1999, several web platforms were launched to make it easy for people to make and run blogs (e.g., LiveJournal and Blogger.com). With these blog hosting sites, it was much simpler to type up and publish a new blog entry, and others visiting your blog could subscribe to get updates whenever you posted a new post, and they could leave a comment on any of the posts.

they tweeted “yesterday,” what do I mean by “yesterday?” We might be in different time zones and have different start and end times for what we each call “yesterday.” Or for the person who posted it? Those might not be the same. Or if I want to see for a given account, how much they tweeted “yesterday,” what do I mean by “yesterday?” We might be in different time zones and have different start and end times for what we each call “yesterday.”

What bots do you dislike?

What bots do you find surprising? What bots do you like?

18.3.2. Schadenfreude# Another way of considering public shaming is as schadenfreude, meaning the enjoyment obtained from the troubles of others. A 2009 satirical article from the parody news site The Onion satirizes public shaming as being for objectifying celebrities and being entertained by their misfortune: Media experts have been warning for months that American consumers will face starvation if Hollywood does not provide someone for them to put on a pedestal, worship, envy, download sex tapes of, and then topple and completely destroy. Nation Demands Fresh Celebrity Meat - The Onion

What do you think is the responsibility of tech workers to think through the ethical implications of what they are making?