It was the most prosperous invention the Devil ever set on foot for the promotion of idolatry. The Heathens paid divine honors to their deceased kings, and the Christian World hath improved on the plan by doing the same to their living ones.
This is a telling sign that many in Paine's audience are Christian. It illustrates Paine's understanding of who his audience is, and takes advantage of that knowledge to drive home the points he's making to the part of his audience.