likely to be heededmore easily in those who have a more col-lective mind set rather than those morecommitted to a strong individualism.
Thinking through the lens 'for the good of the many' difficult with increased sense of individualism that being fostered politically and also socially, such as with social media.
. In Australia over theperiod 1998-2004, while there has been a 9%decline in smoking among the lowest quin-tile, the rate of change for the highest socio-economic quintile is 35% (see Table 1). Areasonable conclusion is that anti-smokingmessages have been more successful withbetter off people and, at least temporarily,have increased inequality
Recent increase to tax. cost of cigarettes could arguably just be a tax on the poor - also implications with increase to illegal cigarette trade, which could impact on security of environment and other SDH for poorer people as well
a zone of complexity thatleads to uncertainty about what works andconsequently to a lack of agreement amongpolicy makers and practitioners
"Too hard basket" can be a common excuse with policy makers who want to avoid change at both government and organizational level as it is easy to get the lay-person to agree. Finding paths through the complexity is the answer here