One of the most interesting things about the video was how calmly Steve Jobs handled criticism during the 1997 Worldwide Developers Conference. Instead of reacting emotionally to the insult, he stayed confident and respectful while explaining his vision for Apple’s future. What made his response powerful was that he focused on problem-solving and innovation rather than arguing with the audience member.

Designer David Berman tells us how influential designers and advertisers really are. They design what we purchase, what we believe is important, even how we think! He discusses how persuasive advertisements have become and how they manipulate us into thinking we need something that we don’t. Berman suggests designers should be applying their talent toward creating ideas that will help our planet, not just help companies sell more product.

My favorite part of the video was when Berman discusses the “Ecofont”. This font is designed with tiny holes punched through each letter. To the human eye you can barely notice the holes, but it saves you ink! This was one of my favorite parts because it shows that even small changes can have a huge impact. Also the holes are so small you would never notice them when reading.

Something that really stood out to me from this article was how companies use “dark patterns” as a form of deception to get people to agree to actions they typically would not, such as signing up for subscriptions or giving up private information. What surprised me the most was how websites will enlarge the “accept” button and make it very easy to click on, while shrinking the “decline” option below it or hiding it. Design can really affect peoples’ decisions without them fully realizing it until later. This was very insightful and something I had never considered before how often this occurs.

these slides helped me install anaconda.