in fishing, we need the correct bait to catch the bigger fish – this is also true for users we want to convert –
A great combo of creativity and reframing. I sometimes do this in a smaller round and with digital tools.
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www.ignitec.com www.ignitec.com
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Worst ideas
I do like a good flip of perspective. This method could use a double flip, though. Before finding a solution, ask, what could make the situation worse?
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innovationmanagement.se innovationmanagement.se
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This technique works surprisingly well because it tends to mentally disarm brainstorming participants.
Not sure this is very effective in a rgeular setting where people dont feel pressured. Maybe use this and ask: "Whats the worst idea for our business? What can we do to fail as soon as possible?" Then turn it around.
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Next, pick three of the most interesting words in the opportunity statement and generate creative alternatives for each of them. Mattimore recommends using words that represent the 5W’s and H – who, what, when, where, why and how – of your challenge. Once you have generated your three lists of alternative words, place them in a table, with the original words at the top of each column and the alternatives you have brainstormed arranged in columns below them.
Structured and randomized. It is easy to follow and sparks surprizing and creative results. Try it out!
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