Opportunities for Capital Centre:

Use Bay Today for content marketing: artists interviews, behind-the-scenes features, gallery previews.

-Channels: Bay Today acts as a promotional/media channel (earned media).

-Customer Relationships: The Centre can leverage local media to reach its base and potential new audiences.

-Bay Today is a local new outlet, I found adverts/announcements referencing Capitol Centre events (Capitol Centre Benefit Bash).

-They serve as a community communications channel, publishing arts, culture, and event notices.

-Invest in digital/streaming/recorded content, to reach beyond the local catchment.

-Value Proposition: ‘’Canada stage’’ bringing top-tier national and international work to local audiences, plus cultivating new Canadian works.

-Key partnerships: Federal/ provincial arts councils, sponsors, other institutions, touring networks.

It emphasizes digital reach (streaming, online content) and cross-Canada engagement.

-Channels: live stages, digital streaming, national broadcasting, touring.

Is a national-level performing arts institution, presenting theatre, music, dance, and indigenous programming on a national stage.

Strategic levering Use the gallery as a ‘’gateway’’ into theatre audiences: people who come for gallery openings may stay or return for performances in the Capitol Centre.

-Customer relationships: They actively engage volunteers and local artists, which builds ownership and advocacy.

-Value Proposition: As same as the Capitol Centre, they have a focus on uniting the community, here they reflect the diversity of promoting art and helping small artists grow, and this is a place to exhibit, network, and be part of the gallery community.

Ideas for Capitol Centre -Host ‘’Open studio’’ days, live art-making events, community workshops to heighten foot traffic and public awareness.

-Adopt stronger ‘’Get involved’’ call for more curated artist calls, volunteer roles, behind-the-scenes tours.

-White Water Gallery is a visual arts gallery in the region in North Bay that invites the community to come here to the Capitol centre as well. -They emphasize ‘’Get involved’’ community artists, volunteers, and donor support.

-Can a smaller city like North Bay support a similarly diverse complex or is the scale too large?

-What is the capital burden of building or upgrading multiple venues?

The multi-venue model allows simultaneous programming: theatre, recital, film. Capitol centre might consider diversifying (black-box studio, film screening room) to generate more programming flexibility.

Focus on urban activation: they oriented architecture to face the street, making the building part of the public realm.

Value Propositions: A multi-venue cultural hub, mix of local and national acts, and integration with university/education.

They emphasize being a catalyst for downtown cultural/economic renewal.

The number of seats is bigger than the Capitol centre, each venue has a different amount of seats: Partridge Hall (770), Robertson Theatre (210), Recital Hall (300), and Film House (199).

-Balancing between local community interest and attracting touring content.

-Advertising and promoting the place can also be a challenge since there are new people who do not know the place.

-Value Propositions: Diverse arts and cultural offerings under one roof (visual and performing arts) create a community engagement.

-Customer segments: Art lovers, local community, schools, among other local people…

-The Capitol Centre operates two main venues: The Betty Speers and The WKP Kennedy Gallery (as partnership) -There are many local artists and increasing local and touring visual art exhibitions, theatre, concerts, films, dance, comedy, civic events…