- Oct 2024
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books.openbookpublishers.com books.openbookpublishers.com
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While media is plural for medium, in today’s contemporary Western world it is often used to refer to mass media, as in ‘the media’. However, it is also used to refer to communication devices, as in technological media.
This confuses me sometimes while reading articles - media as in mass media vs. communication tools such as Instagram or smartphone. The contextual use of the word can be helpful, but the meanings seem to even overlap at times.
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Looking at the history of media, one perceives almost the evolution of an organism becoming more and more complex, diverse, and ubiquitous.
This is very true. Media technology is always evolving in the digital world. It is getting more complicated and difficult to see all of it to understand it. Even a type of philosophy (Postphenomenology) is needed to understand it.
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The medium is the message’
I didn't know this famous quote, but now it makes sense. - How information is delivered (like a YouTube vs. a newspaper) can be another message that influences how we understand the message. So it is important to choose what kind of media to use when delivering information.
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Media ecology is a macro approach that describes media environments. This means that the approach often investigates the broader effects that media has on cultures and societies.
Media ecology sees how different media impact our lives. Just like ecosystems in biology, the different media are connected and influenced by each other and change how we act, think, and communicate.
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the average adult (over eighteen years of age) in the U.S. spends around 10 1/2 hours each day involved with some kind of media6 (Nielsen, 2019: 3). We live in this mediatized environment and now, more than ever, it is important to have a comprehensive media literacy program that helps us better understand the effects of our media-rich environment.
More than 10 hours a day! This makes me think that we should set a screen time on our phones, not only for children. I agree that it is time to think about how we can consume media in a healthy way.
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