Trauma-informed approaches can promote the creation of systems that prioritize safety and empowerment to improve patientwell-being. These approaches are especially important in sexual and reproductive health care, where patients are often askedto disclose sensitive and personal information. This disclosure is particularly relevant in the context of endometriosis, acondition that affects 10% of reproductive-aged women and causes debilitating pelvic pain. Our team led a trauma-informedsocial media campaign to raise awareness and improve the understanding of endometriosis by sharing research findings froma photovoice study focusing on Asian women’s experiences of endometriosis during the COVID-19 pandemic in Canada(EndoPhoto Study). In this paper, we describe how we adapted and applied trauma-informed approaches to the developmentand implementation of the social media campaign. To do this, we followed five adapted trauma-informed principles: (1)support and collaboration, (2) trustworthiness and transparency, (3) safety, (4) empowerment and voice, and (5) culturaland gender sensitivity, and four steps: (1) frame the campaign, (2) create content and manage the campaign, (3) measurecampaign impact, and (4) conduct postcampaign reflections. We co-designed this campaign with patient partners having livedexperience of endometriosis to facilitate support and collaboration. Additionally, we shared details about the funders of thisstudy to increase trust and transparency, moderated comments and deidentified images to promote participant safety, chosesafer platforms to enhance empowerment and voice, avoided stereotypes, and shared authentic experiences of Asian womenwith endometriosis to support cultural and gender sensitivity. The campaign launched on Instagram and Pinterest in March2025 to coincide with Endometriosis Awareness Month. The social media campaign received 8,540,528 total impressions overthe course of the month and had engagement rates of 6.23% and 1.4% on Instagram and Pinterest, respectively

This promise deceives consumers, because it is based on a carbon-indulgence scheme with an ineffective offsetting project,” remarked Juergen Resch, federal managing director for Deutsche Umwelthilfe (DUH), which brought the case against Apple. In a way it’s a shame because there’s no need to take the extra steps and cross the line into greenwashing territory. The watches are still better for the environment than many similar products. Precise information would do the trick, rather than hubristic claims,

Three-quarters of the land in question was only leased to Apple through 2029, with no certainty of any continuity after that date.

However you spin it, there’s no way that you can say that brands, products or services are ‘carbon neutral’ and result in no emissions at all. It’s a step too far. That doesn’t stop brands from making such bold claims, though. But in a more educated – and more regulated – market they’re risking greenwashing bans by getting so loose.

Apple, which has been ordered to stop claiming carbon neutrality for certain models of Apple Watch in Germany. The reason being that the claim wasn’t sufficiently backed, with flimsy support from (brace) Eucalyptus tree planting in Paraguay to offset emissions. These plantations have been criticised by ecologists who call them ‘green deserts’ but the court also found deeper issues.

Perhaps the most shocking thing about this case is that the illegal timber was certified by the Forest Stewardship Council. This oversight raises serious questions about the ethics and transparency of the FSC accreditation, which according to Earthsight, is not limited to Ukraine.

An investigation by Earthsight found that IKEA has been making beechwood chairs using illegally sourced wood from the forests of Ukraine’s Carpathian region, an area home to endangered beasts such as bears, lynxes, wolves, and bison.

In 2022, Kohl’s agreed to a $2.5 million Federal Trade Commission settlement over false sustainability claims, and Walmart settled similar charges for $3 million the same year.

alleging that H&M engaged in deceptive practices and false advertising by marketing these products as more sustainable than they actually were, knowing consumers would pay premium prices based on false environmental claims.

For example, a black dress was labeled as using 20% less water in production than an industry average, but H&M’s own supply chain data showed it actually used 20% more water.

exposed systematic false claims in H&M’s online “Sustainability Profiles”—detailed environmental scorecards that appeared next to product listings and purported to show the environmental impact of each garment.