We tend to think of them as flexible and porous, but they are crafted from a multitude of protracted, intersecting cultural processes.
I am reminded of Vygotsky's thoughts upon shared learning, and how language and meaning is produced through reoccurring interactions, with an extensive history to how such meanings came to be.
By tracking the arguments embedded in the Obama campaign’s software and its phone-banking scripts, we can gain a more complete picture of its complex, conflicting, and contradictory messages, and we can see how contemporary campaigns must continually engage the complexities of a hospitable network.
This reminds me a lot of Burke's remarks upon commercial rhetoric, attempting to carve out an audience, searching for the topics that will appeal to a specific group.