they are drawn tocolor and tend to feel the emotions associated withit, as seen in Figures 1 and 2.
Mostly consists of qualitative data.
23 Matching Annotations
- Mar 2025
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journals.ekb.eg journals.ekb.eg
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Figure 4: H&M summer Instagram feed
The data is given to us through photos.
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ompanies spendmillions of dollars on color psychology marketingtechniques to differentiate themselves fromcompetitors and brands in the same sector. [1
Summarization of detail in first reference.
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(Ali 2018)
Attribution to Reference
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Figure 2
Attribution to an example they have included.
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We live in a time where social media has asignificant influence on customers and theirpurchasing habit
First person point of view
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They want the colors used in their commercials,new apparel lines, and social media to match themessage they want the customer to feel
Past tense and third person point of view
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may help
Qualifier
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may be seen o
Qualifier
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Importance of Color in Advertisin
Subheading
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The Meanings Behind Color in Marketing andBranding
Subheading
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How Consumers Perceive Color Emotionally
Subheading
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which may help firms
Use of qualifier
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I did aliterature review, which included many papersidentified in the Long Beach State library database.In the following parts, I will first describe theliterature evaluation and methodology, followed b
One of the authors is using first person point of view.
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Color Psychology Defined
There are many subheadings used throughout this article.
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It has been proved that 85% of buyers paygreater attention to a product's and packaging'scolors. Color is the most essential aspect for thesecustomers when choosing a product and finishingtheir purchase.
Results do not come strictly after the introduction and methods.
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The Psychology of Color and Its Effect on Branding
Title is straight forward and to the point about what the article is going to talk about.
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Keywords: Color, Marketing, color psychology, branding, advertising, brand image
Multiple topics being introduced and covered.
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ccept Date: 13 February 2024
Acceptance date, which also seems to be the published date.
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Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egyptb National Research Centre (Scopus affiliation ID 60014618), Textile Research and Technology Institute, Pre-treatment, and Finishing of Cellulose-based Textiles Department, 33 El-Behouth St. (former El-Tahrir str.),Dokki, P.O 12622, Giza, Egypt
Corresponding Universities and Centers that the authors belong to.
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As consumers,
Suggests that consumers are the target audience.
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Toqa M. Maghraby a, Aya E. Elhag a, Rawan M. Romeh a, Dalia M. Elhawary a, and Ahmed G. Hassabo b*
Multiple Authors
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Abstract
Initial Summary on what the article is going to be about.
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