This shows that communication isn't just about persuasion but about shaping how we relate to each other. It some what reminds us that our words have the power to strengthen the bonds within society.

When shopping for a car, a dealer might first show you a high-end model priced at $60,000. Even if you can’t afford it, that large number “anchors” your perception of value. When they later show you a mid-range car for $40,000, it suddenly feels like a bargain—even if it’s still expensive. The initial high price sets the reference point that influences all later decisions.

In job interviews, candidates who go first or last are often remembered more clearly by hiring managers than those in the middle of the lineup. The first candidate benefits from the primacy effect, while the last benefits from the recency effect, making their performances stand out compared to those interviewed in between.

At airport check-in kiosks, the “Start” and “Print Boarding Pass” buttons are designed to be large and positioned in the center of the screen. This makes them easy to see and quick to tap, even for rushed travelers. If those buttons were small or placed in a corner, it would take longer for users to locate and accurately press them, slowing down the check-in process. By applying Fitts’s Law, designers reduce effort and improve efficiency in a high-stress environment.

When McDonald’s introduced digital ordering kiosks, they noticed customers slowed down when faced with the full menu at once. To reduce decision time, they redesigned the interface to highlight popular meals and use categories like “Burgers,” “Chicken,” and “Drinks.” By narrowing options step by step, customers made faster decisions and felt less overwhelming an effective use of Hick’s Law in a real-world UX setting.

A consumer who buys an expensive smartphone may later encounter negative reviews about it. Instead of doubting their purchase, they focus on positive feedback highlighting the phone’s design or status value. This confirmation bias helps reduce the discomfort between “I spent a lot of money” and “maybe it wasn’t worth it.”

Interesting

Hello!