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  1. Jan 2026
    1. What is it?On the face of it this is a mighty attractive idea and an easy thing to describe: an electric BMW 4 Series Gran Coupe. Although to be truthful it's not that, because frankly that'd be a bit of a bodge-up.It has a different floor, suspension and even seats, all to fit around the electric bits. And it wears a new dash that's on-trend with the enormo-screen experience beloved by fashion-forward EV buyers.Advertisement - Page continues belowBy which of course we mean the Tesla Model 3 and Polestar 2. Yup, the i4 has in its sights those low-slung, fast but not ridiculously unaffordable electric cars. Since its launch, new rivals have landed in the shape of the BYD Seal, Volkswagen ID.7 and smaller, but ultra-rangey Mercedes CLA.Meanwhile the faster, feistier rungs of the i4 offering are nudging into 'Audi e-tron GT with a discount' territory. Ergo lightly used Porsche Taycans too.

      The structures of the paragraph are very clean as both important texts are underlined and all paragraphs broken up for easier readability for everyone with a large font. This especially helps users with reduced cognitive load and lets users read the page any way they want.

    2. Advertisement

      The advertisement here, while not really on the reader's path, may throw off some users and disrupt their reading flow, which can undermine accessibility specially with a small text.

    3. BMW i4 review

      A large heading at the beginning of the review blog which helps users understand the topic quickly and navigate which goes by the rule of Perceivable understandable principle making the website seem transparent.

    4. OverviewDrivingInteriorBuyingSpecs & Prices

      A very well-integrated Navigation link at the top of the article that lets users move between different parts of the page. This successfully obeys the operable principle as the interface helps navigate through the website more easily and is much more accessible to anyone reading the blog.

    5. BMW250kW eDrive40 Sport 83.9kWh 5dr Auto£59,400

      The image here shows a snapshot of the vehicle, with a clear price description and even a link to press to take the user to the full price and specs of this vehicle, making the website highly accessible for users and easy to navigate. While the description of the vehicle might seem confusing, it is due to the long name of the car itself rather than a website issue, which also proves that Top Gear review makes their images descriptive to enhance visual understanding.

    6. BMW i4 review

      The Main heading helps readers easily understand the entry point of this review, so they don't have to wonder what they should expect to read. This helps with the receivable and understandable principle as it helps users get an understanding of the topic and navigation.