Health Minister Datuk Seri Dr Dzulkefly Ahmad said a letter proposing the revocation of the product's notification—their licence for the product to be sold in Malaysia—was issued on Jan 31.
The Ministry of Health's intervention shows that the brand may face regulatory penalties, including the revocation of its product license for violating advertising guidelines.
videos of hosts promoting skincare products while wearing white coats, resembling medical professionals
Wearing white coats in promotional videos cause the audiens have a false impression of medical accreditation. This is unethical and it could manipulate public trust of the brand.
posting videos suggesting that its acid-laden peeling solution and sunscreen could be consumed
The advertisement is misleading because it implies that the cosmetics are safe to consume, and this could pose a serious health risk to consumers.
The brand should ensure that all images and logos used are original to avoid copyright issues.
The brand should provide clearer product information, such as ingredients or allergy details, to ensure consumer safety.
The promotional image should accurately represent the actual product sold to customers.