For example, you can hopefully recognize when someone is intentionally posting something bad or offensive (like the bad cooking videos we mentioned in the Virality chapter, or an intentionally offensive statement) in an attempt to get people to respond and spread their content.
People really struggle with knowing when someone is trying to get a rise out of the audience and game the algorithm, which only really makes social media sites worse to be on. Content creators like Nara Smith feed off all the negative attention they get to boost themselves, which gives platform to lots of people that don't necessarily deserve it.