Content Needs
Receivers want to understand and act on the message being sent. This means they need to know information to act on your message. she needs to know you will be sick and unable to make it into work. 2. This is important to your receiver because she needs to be informed that you will not be present and how that will affect her, as well as the team or group. your absence means someone else taking up your work and handling the meeting. Power: less power than boss Familiarity: unfamiliar formality: very formal quality: trustworthy, stable, new, cordial