Sarah Jeong. How to Make a Bot That Isn't Racist. Vice, March 2016. URL:
Using Microsoft's, at the time, recently launched @TayandYou Twitter Bot as a clear negative example, Sarah Jeong summarizes the processes of veteran bot-designers who strive to make their bots behave ethically: this process ranges from creating a blacklist of offensive words and phrases a bot can't say, using an algorithm to try and make sure a bot cannot write an offensive sentence, as well as attempts to make sure a bot cannot be mistaken as a human user.