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- Sep 2018
Snapchat says it reaches 28.5 to 30 million 18-24 year old users in the U.S. According to a recent survey of Instagram users, approximately 32 percent of its 1 billion-strong user base is 18-24.
Snapchat reaches around 30 million 18-24 year old users; important ages that are more recently able to vote and take political action. Instagram and snapchat are most popular amongst younger users.