Reading the About Us page is typically a good place to begin. For instance, in a section called “Living our values,” IBM includes the following: Dedication to every client’s success Innovation that matters — for our company and for the world Trust and responsibility in all relationships If you were applying for a job at IBM, you would want to consider what soft skills you possess that fit this framework — customer service, attentiveness, initiative and loyalty — and weave them into your resume.
I usually tend skip the About Us part and head straight to the required skills section to see how I can align my skills with those the job role demands. I think moving forward I am certainly going t dedicate some time to look into this and make sure the organization's values align with mine, which would maybe also prove to be useful during behavioral interview rounds.