er quiet on the matter of content. In fact, we appear to have collectively, silently come to the conclusion that content is really somebody else’s problem—“the client can do it,” “the users will generat

The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. We have to be experts in all aspects of communication in order to do this effectively.

Participants posted more comments in Diigo than in the threaded discussion forum

Why am I believing this? Why am I behaving this way? Have I thought it through or am I simply taking a short cut, following the party line, or justifying the effort I put in to join the group?