们的假设是，遵循先前与其他战略方向一起采用的方案（例如 Kohli 和 Jaworski，1990），以客户为中心实际上只能在个人（尤其是高级管理人员）、组织内部（特别是高级管理人员）、组织内部（特别是高级管理人员）发挥作用的情况下才能实施。即与组织单位之间的关系有关）、组织间（因为以客户为中心应该影响整个供应链管理政策）以及基础设施和系统级别。
Our hypothesis is that customer centricity, following the scheme previously adopted with other strategic orientations (e.g. Kohli & Jaworski, 1990), can actually be implemented only where some contextual factors are in play at individual (especially for senior managers), intra-organizational (i.e. related to the relationship among organizational units), inter-organizational (as customer centricity is supposed to impact on the overall supply-chain management policies) and infrastructure and system levels.