We are now exploring at UCSF, at our center, creating video games, which we know young people certainly enjoy playing, that are not just entertaining and engaging but take principles like meditation and exercise and music and bring them into a game environment to help improve these very fundamental abilities of the mind.

Correct. We see it in other primates and we believe that this is sort of a hijacking or an evolution of that same system that was critical for our survival in terms of seeking out food has now been directed at seeking out information.