Create a consistent brand experience Consistency is the key to establishing brand identity and to turning your company’s purpose and mission into a human story. When your customers see and hear a consistent message from your brand, it reinforces your identity and unique selling proposition and eventually, often subconsciously, assigns higher value and trust in your credit union. Think bigger than business cards and letterheads. True brand consistency extends from the branch culture and how you interact with current and potential members to subtle colors and particular language you use in your marketing.

Defining the persona of your credit union, and its relationship to the community, is vital to connecting with potential members