that you've got to start with the customer experience and work backwards to the technology2:002 minutesyou can't start with the technology and try to figure out where you're going to try to sell it and I've made this mistake probably more than anybody else
This is a great quote from Steve Jobs. What he is saying proves that the user (or customer) experience is a critical factor in design. Maybe one of the most important ones. I think him understanding this made him as successful as he is today, and it is important to think like that going forward.