Everyday observation confirms that we often adopt the actions and attitudes of the peoplearound us. Trends in clothing, music, foods, and entertainment are obvious. But our views onpolitical issues, religious questions, and lifestyles also reflect to some degree the attitudes ofthe people we interact with. Similarly, decisions about behaviors such as smoking and drinkingare influenced by whether the people we spend time with engage in these activities.Psychologists refer to this widespread tendency to act and think like the people around us asconformity.
It goes back to saying that it is in our human nature to want to fit in with certain cultural groups. We want to like, act, and look like the people we hang out with to give us that extra confidence boost to to know that we are accepted to a group. In some way, we tend to do this without even noticing, and it can get pretty intense.