The ‘Create Account’ button stands out as one of the most important elements on the page, designed with strong visibility and bold contrast that makes it easy to spot among other links

The chatbot asks contextual, user-specific questions e.g., “Are you interested in cloud training, pricing, or documentation?”. This is a good practice as some people may have a hard time navigating the page

Having the ability to change language is good practice used by AWS. With around 16 different language people from different background have no barrier to access

A built-in feedback tool that lets users share their experience with the site’s accessibility, helping highlight areas for improvement