once told a colleague that I was going to Amsterdam on a solo trip to wine and dine alone. “Do you not have any friends to go with?” she replied. She was joking, but I think she also meant it. Her comment was tinged with pity. Why would you choose to eat a three-course meal with a good view or order room service in a nice hotel on your own? What’s the point? Wouldn’t you want to share that with someone
Hook includes a personal account/story instantly establishing a connection with the author, perhaps through a shared experience. Is the reader on the side of the author, or the opposer.