4 Matching Annotations
  1. Mar 2025
    1. Several steps are involved in finding net profit or loss. (These are shown in the right-hand column of Table 14.2.) First, cost of goods sold is deducted from net sales to get the gross profit. Then total operating expenses are subtracted from gross profit to get the net profit before taxes. Finally, income taxes are deducted to get the net profit. As shown in Table 14.2, Delicious Desserts earned a net profit of $32,175 in 2018.

      Why do companies report net profit before taxes and then subtract income taxes separately? Wouldn't it be easier to just include taxes in the operating expenses?

    2. It is very important to recognize that profit does not represent cash. The income statement is a summary of the firm’s operating results during some time period. It does not present the firm’s actual cash flows during the period. Those are summarized in the statement of cash flows, which is discussed briefly in the next section.

      One thing that stood out to me was the difference between net profit and cash flow. Just because a business shows a profit on paper doesn’t mean they actually have that money in cash. I can see why businesses might struggle with cash flow issues even when they appear profitable.

    3. The amount a company earns after paying to produce or buy its products but before deducting operating expenses is the gross profit. It is the difference between net sales and cost of goods sold. Because service firms do not produce goods, their gross profit equals net sales. Gross profit is a critical number for a company because it is the source of funds to cover all the firm’s other expenses.

      This reminds me of when I used to sell sneakers online. I’d calculate how much I made based on the sale price, but I never really considered the cost of shipping, transaction fees, or discounts I gave to repeat buyers. If I had tracked those properly, I would have understood my actual profit better.

    4. products. Revenues are determined starting with gross sales, the total dollar amount of a company’s sales. Delicious Desserts had two deductions from gross sales. Sales discounts are price reductions given to customers that pay their bills early. For example, Delicious Desserts gives sales discounts to restaurants that buy in bulk and pay at delivery. Returns and allowances is the dollar amount of merchandise returned by customers because they didn’t like a product or because it was damaged or defective. Net sales is the amount left after deducting sales discounts and returns and allowances from gross sales.

      I found the distinction between gross sales and net sales really important. I used to think a company’s revenue was just the total amount of money they made from selling products, but now I know that things like discounts, returns, and allowances reduce that number to give a more accurate picture of earnings.