- Mar 2025
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www.formalifesciencemarketing.com www.formalifesciencemarketing.com
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In the first act of the Tortoise and the Hare, the thesis, we are introduced to the “normal world.” In this normal world, animals can talk and there are no humans. But in this world boasting is socially unacceptable, just as it is in our normal, human world. And just as it is in our world, hares are fast and tortoises are slow.
It is apparent that in the Tortoise and the Hare, the "normal world" is perfectly mirroring human social norms in relation to boasting-it is not unfavorable. This animal talking story would appear to be fantasy; however, the lesson about arrogance and perseverance would continue to tug at the heartstrings. What if the world of such a story were to be created in which boasting were encouraged-What if, the result would be such that the moral would change? This would raise the question as to whether the character of the Hare would still be portrayed as being foolish or, instead, rather clever for the fact that his capacity to boast would be valued. This is the fantasy versus real-world value that makes these fables so interesting.
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designjustice.mitpress.mit.edu designjustice.mitpress.mit.edu
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The point of this story is to provide a small but concrete example from my own daily lived experience of how larger systems—including norms, values, and assumptions—are encoded in and reproduced through the design of sociotechnical systems.d-undefined, .lh-undefined { background-color: rgba(0, 0, 0, 0.2) !important; }1Jonathan Calzada, or in political theorist Langdon Winner’s famous words, how “artifacts have politics.d-undefined, .lh-undefined { background-color: rgba(0, 0, 0, 0.2) !important; }4Yingying Han, katie wills evans, Jonathan Calzada, Muhammad Khurram.”9 In this case, cis-normativity is enforced at multiple levels of a traveler’s interaction with airport security systems. The database, models, and algorithms that assess deviance and risk are all binary and cis-normative. The male/female gender selector UI is binary and cis-normative..d-undefined, .lh-undefined { background-color: rgba(0, 0, 0, 0.2) !important; }1Jonathan Calzada10
Like some of the other examples (notably airport security systems), this one illustrates how norms and biases around sociotechnical systems often go unsupported, at least with empirical evidence. I found the connection to Langdon Winner's idea that "artifacts have politics" particularly appealing because it suggested to me the ways in which notions of design-neutrality—that in such instances, a binary choice such as for gender selectors is not neutral but operates to bind up and style people's experiences. That, again, got me thinking about other everyday systems encoding other more commonplace social norms, ones more overtly in the language of forms that don't permit entries of a non-binary gender identity. And one can well ask how much of this is because of the pull of technological constraints versus lack of willingness to challenge such repeated norms.
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- Feb 2025
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faculty.washington.edu faculty.washington.edu
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Cognitive modeling66 Olson, J. R., & Olson, G. M. (1990). The growth of cognitive modeling in human-computer interaction since GOMS. Human-Computer Interaction. is a collection of methods that build models, sometimes computational models, of how people reason about tasks. GOMS44 John, B.E. and Kieras, D.E. (1996). The GOMS family of user interface analysis techniques: comparison and contrast. ACM Transactions on Computer-Human Interaction (TOCHI). , for example, which stands for Goals, Operators, Methods, and Selection Rules, is a way of defining expert interactions with an interface and using the model to predict how long it would take to perform various tasks. This has been useful in trying to find ways to optimize expert behavior quite rapidly without having to conduct user testing.
In fact, cognitive modeling, especially through the GOMS method, is a very interesting method of estimating user behavior without conducting direct tests of usability, and I appreciate the efficiency in minimizing testing when a research effort can be made using experts. I concur that these models can help in situations where rapid estimates of performance are required, but I question whether they oversimplified the range of variabilities that would be encountered in actual use by users. The human cognitive process is much more erratic and tends to be influenced by several variables such as fatigue, distraction, or previous experience-not all of which will be captured through a structured model. While GOMS is an excellent entrant into the parsing of an expert's workflow, I think it should be supplemented by actual tests with users to better judge a larger spectrum of user interaction or edge case events.
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faculty.washington.edu faculty.washington.edu
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One of the lowest cost methods that works well for low-fidelity prototypes is a task-based evaluation (also called a “user” or “usability” test). In a usability test, you define some common tasks to perform with your user interface and you invite several people who are representative of the people you’re designing for to attempt to use your design
This working definition of task-based evaluation rightly emphasizes its cost-effectiveness and usefulness for low-fidelity prototypes, and I completely concur with its worthiness in the very early design stages. Usability tests based on task evaluations become imperative as it helps to identify usability problems before one can put in significant time and resources on high-fidelity designs. However, an argument that can be brought against it, which this paper does not raise, is that of bias in the selection of representative users; where an inadequately representative test group is selected, the feedback may overlook the full spectrum of potential user experience. Nonetheless, I do find usability tests very useful because they reveal direct insights into user behavior and therefore represent a very practical and economical means toward design refinement.
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faculty.washington.edu faculty.washington.edu
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Some of these implicit inputs also have default values. For example, when you first used Google, your search history was empty, your language preference was chosen based on your IP address, and so on. Defaults represent a designers’ beliefs of a user’s most likely expectations, intents, and tasks. It’s important to remember that there is no “average user,” and so your choice of defaults will inevitably serve some people better than others. For example, if Google detects that a browser is in the United States, what language should it default too?
This passage raises an important point about the role of default settings in user experience design. I agree that defaults reflect designers’ assumptions about users, but they can sometimes reinforce biases or exclude certain groups. For instance, assuming that a user in the United States prefers English may overlook the country’s linguistic diversity. This highlights the need for thoughtful design choices that allow users to easily adjust settings to fit their individual needs rather than relying solely on broad generalizations.
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faculty.washington.edu faculty.washington.edu
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Once you have built something, what if it doesn’t work? You’ll have done all of that building and have to throw it all away, or worse yet, you’ll try to make your solution work, even though it never will, because of the sunk cost fallacy33 Lehey, R. L. (2014). Letting go of sunk costs. Psychology Today. .What if you build something and not only does it not solve the problem, but your understanding of the problem was all wrong? Then, not only do you have to throw away what you build, but you have to reframe the problem.
In the particular case this text talks about, problem-solving confronts another challenge: a solution may fail despite all sorts of efforts because of a general flaw in its assumption or outright misinterpretation of the problem at hand. I find the argument put forth in the text compelling; one major impediment to progress is the tendency to hold on to a failed solution due to sunk costs. It is difficult to let go of something into which you have put time and effort; however, recognizing failure and changing gears to a different and hopefully better solution is vital to effective problem-solving. This stance applies particularly well in environments like software development and research contexts, where the design must be iterative and outcomes constantly reevaluated toward meaningful ends.
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medium.com medium.com
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Considerations for competitive analysesCreate a short list of main comparison criteria before you start. You can always add more criteria if it makes sense. This will keep your research guided.Remember to add the product you’re designing to the analysis to see how your product compares to the competition.
It is good to have a predefined set of comparison criteria before the competitive analysis is done, as this will keep the research relevant and avoid distractions. I also appreciate the fact that my own product should be included in the comparison, as it serves as a direct benchmark to check strengths, weaknesses, and potential improvements. This perspective reinforces the importance of strategic planning in competitive research, helping teams make informed design decisions.
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www.pewresearch.org www.pewresearch.org
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When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see question wording and question order for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current survey and previous surveys in which we asked the question.
The problem of measuring change over time with accuracy depends very much on using identical question wording and question placement within a questionnaire. Subtle changes in wording or context, for example, can create a biased question-the result of which will be not comparable to that of another survey. I find this insight helpful because it underlines one important aspect of methodological rigor in the design of questionnaires, often poorly considered but with a potentially great impact on the validity of research findings. It does this by bringing transparency with a topline questionnaire and allowing researchers to track changes in the survey process; both factors enhance the reliability of any longitudinal study.
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faculty.washington.edu faculty.washington.edu
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And here’s yet another talk expressing the same idea, this time on how the design of our current educational systems suppress creative confidence:
This talk really points out one of the main problems in education and how traditional systems discourage creative confidence. It frustrates me that schools would still focus on standardized testing and rigid curricula rather than innovation and self-expression. The speaker's argument reminds me of how students are often afraid to take risks because they fear making mistakes. If education encouraged more open-ended thinking, students might feel more empowered to explore new ideas.
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- Jan 2025
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faculty.washington.edu faculty.washington.edu
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Another analytical route to generating ideas is analogical reasoning, which Plato and Aristotle called “shared abstractions.” The basic idea is to take something concrete (like a horse), generalize it to something more abstract (a grass-powered human vessel), then modify the abstraction (a gas-powered human vessel), then finally make something more concrete (car).
The process of analogical reasoning involves a systematic, creative generation of ideas, leveraging shared abstractions, as provided by the reading. The part that was fascinating for me was the abstraction of horse-to-car examples, because this really illustrated how even what seems like two unrelated ideas could be applied as inspiration toward something new. In this case, the methodology encourages ideas that go beyond proximal constraints through concentration on the essentials, or core principles, of a system rather than details. While the method is intriguing, creative leaps must be balanced against considerations of practical feasibility to ensure that a final idea can be taken to implementation.
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Another strategy is called quality through quantity. Linus Pauling, a Nobel Prize winning chemist, once said:
This "quality through quantity" notion develops the idea that creativity thrives on producing many ideas, not on waiting for the perfect one. I really found the quote by Linus Pauling motivating, since it framed for me the need to get something right on the first try as an opportunity to explore freely. I agree with the reading's emphasis on generating multiple ideas as a pathway to innovation. It is refreshing to see failure and experimentation framed as part of the process rather than as setbacks.
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faculty.washington.edu faculty.washington.edu
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Capturing these models of problems is essential in design contexts where designers are separate from stakeholders; the models can act as a form of boundary object22 Barrett, M., and Oborn, E. (2010). Boundary object use in cross-cultural software development teams. Human Relations. , helping designers work with other people, like developers, product managers, project managers, marketers, and others to understand who is being helped and why.
This, in turn, puts a greater emphasis on the creation of shared models when designers are not directly connected with stakeholders. I agree that these models act as some sort of bridge, helping different teams collaborate and stay aligned on goals. It's a good reminder that great design often relies on clear communication and shared understanding across roles like developers and managers. A perspective that makes me appreciate how thoughtful tools can make teamwork smoother and more impactful.
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faculty.washington.edu faculty.washington.edu
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Therefore, the essence of understanding any problem is communicating with the people. That communication might involve a conversation, it might involve watching them work, it might involve talking to a group of people in a community. It might even involve becoming part of their community, so that you can experience the diversity and complexity of problems they face, and partner with them to address them.
I think this highlights the importance of human connection in problem-solving, which I strongly agree with. Understanding a problem deeply requires more than observation; it involves real communication and empathy. This reading reminded me that partnering with communities and immersing ourselves in their experiences can lead to more meaningful and effective solutions. It’s a useful reminder that design isn’t just about creating—it’s about collaborating.
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faculty.washington.edu faculty.washington.edu
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To answer that, we have to delve into the history of design. Starting in the 20th century, people started to think about these questions and come up with names and definitions for “ways” of designing we’ll call design paradigms.
The interesting thing that comes out of this discussion about design paradigms is how design has changed with time to meet and address emerging needs and challenges. I agree with him in saying that understanding these paradigms is very important because each has its strengths and weaknesses, and knowing them will help in making the right choice for any particular project. This reading also made me realize how design reflects cultural and historical changes, not just technical solutions. It has made me consider which paradigms I use most and how far I can actually extend my methods.
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You can think of all of these different design paradigms as simply having a different unit of analysis. Whereas human-centered design focuses on an individual, activity-centered design focuses on a system and the activities in it, value-sensitive design focuses on human value tensions amongst diverse stakeholders.
Design paradigms are much better understood when broken down based on their various focuses. It amazes me just how value-sensitive design approaches encompass human values whereas others would approach from individuals or systems perspective. It basically goes to indicate the importance in choice of approach so as not to miss critical issues.
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This way, the people you’re designing for are always represented throughout the design process. The key challenge of participatory design is finding stakeholders that can adequately represent a community’s needs, while also participating meaningfully in a design process.
I find the idea of participatory design to be particularly insightful, as it directly solves one of the chief critiques of human-centered design: the lack of consultation with stakeholders at every step of the process. By involving them in each step, stakeholder needs and views are taken into consideration at every step. Still, I'm not sure how designers can successfully balance the variability of stakeholders' opinions while keeping the project focused.
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