And it also makes economic sense. Different media attract different market niches. Films and television probably have the most diverse audiences, comics and games the narrowest. A good transmedia franchise attracts a wider audience by pitching the content differently in the different media. If each work offers fresh experiences, then a crossover market will expand the potential gross within any individual media. So, women may not play games, but women who like Lord of the Rings might experiment on a related game title.
Sometimes, it is important to identify consumer groups and markets.Whether they are games or movies, people pay more attention to their own consumption experience, which I think is the most important aspect that businesses should consider.