6 Matching Annotations
  1. Jan 2019
    1. And it also makes economic sense. Different media attract different market niches. Films and television probably have the most diverse audiences, comics and games the narrowest. A good transmedia franchise attracts a wider audience by pitching the content differently in the different media. If each work offers fresh experiences, then a crossover market will expand the potential gross within any individual media. So, women may not play games, but women who like Lord of the Rings might experiment on a related game title.

      Sometimes, it is important to identify consumer groups and markets.Whether they are games or movies, people pay more attention to their own consumption experience, which I think is the most important aspect that businesses should consider.

    2. In the ideal form of transmedia storytelling, each medium does what it does best-so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play.

      In my opinion, this is a gradual process.It may also be a model of multi-industrial cooperation.

    3. When Star Wars moved into print, its novels expanded the timeline to show us events not contained in the film trilogies, or recast the stories around secondary characters, as did the Tales of the Cantina series, which fleshes out those curious-looking aliens in the background of the original movie. When Star Wars went to games, those games didn’t just enact film events; they showed us what life would be like for a Jedi trainee or a bounty hunter.

      To some extent, this means some conflicts between consumers and producers.Sometimes, such conflicts will promote the development of industries and stimulate consumption, but more often, enterprises may face the risk of reform.

    4. era of media convergence that makes the flow of content across multiple media channels almost inevitable.

      Exactly it's true! To some degree, it means the fall of traditional media, such as newspaper and broadcast.

    5. Younger consumers have become information hunters and gatherers, taking pleasure in tracking down character backgrounds and plot points and making connections between different texts within the same franchise.

      It means young consumers have become the main people and community to promote the development of social economics and technologies to some extent.

    6. When Star Wars moved into print, its novels expanded the timeline to show us events not contained in the film trilogies, or recast the stories around secondary characters, as did the Tales of the Cantina series, which fleshes out those curious-looking aliens in the background of the original movie. When Star Wars went to games, those games didn’t just enact film events; they showed us what life would be like for a Jedi trainee or a bounty hunter.

      To some extent, this means some conflicts between consumers and producers.Sometimes, such conflicts will promote the development of industries and stimulate consumption, but more often, enterprises may face the risk of reform.