This structure has evolved to be incredibly effective at capturing our attention. In other words, this structure is sticky.
I agree with the statement because in life science marketing, time and attention are limited, yet the need to communicate complex ideas remains. Crafting a concise but impactful narrative is crucial to capturing interest and building trust with audiences who may not have the time or background to engage with lengthy explanations. A "sticky" story can make scientific messaging more accessible and persuasive, even within a few minutes or a single presentation slide.