I never considered that this could be seen as a science. However, that does make sense. You can experiment with rhetoric, test the limits of it, and see results and discover laws that it abides by. However, it is also an art form, which requires practice and nuance. I wonder whether it should be considered more of an art or a science? within science we believe there are universal facts and kernel of truths that we should all believe. In art, there are arguments about whether a singular truth exists, or if the truth varies by perspective and opinion.

1. If you manufacture a problem and then create a solution, people will buy the solution to your artificial problem

2.Double bottom lines, financial (profit) + environmental (planet)

3.It's never been easier for us to create an d share ideas than today

1. Simple innovations to previous designs can change things tremendously, for example a dutch font has tiny white dots goign through the letters, which saves companies 25% percent on ink and toner, however the result is still legible

2. Designers, as humans, want to create projects that are sustainable and can be innovated, as it helps leave a legacy, something every person wants

3. Simply following orders is not enough, designers must fight for innovation and creativity, especially to innovate or invent

4. Baerekraft = sustainability, a term coined by Gro Harlem Brundtland, a Norwegian designer show pushed for this to be a major focus if design

5. Carteret Islands was the first civilization to be completely wiped out, due to not being sustainable, showing sustainability is a key component to design

6. Events, whether good or bad, are caused by designs and designers creating and innovating

7. Designs are integral to sustaining life, to the point that it can determine life and death, such as traffic lights using distinct colors as well as shapes to save the lives of colorblind drivers

I hate his turtlenecks

Imagine an online store offering a limited-time discount:

Before: "Get 20% off your order!"

After: "Hurry! You’re about to lose your 20% discount!"

In the second message, you highlight what the customer stands to lose (the discount), which triggers loss aversion. People are more likely to act quickly to avoid losing the discount, even though both messages offer the same benefit.

This tactic makes the offer feel more urgent and valuable, simply by focusing on what will be lost rather than the gain.

If an online store asks users to input a lot of information on one page (e.g., shipping address, payment details, promo codes, etc.), it increases cognitive load because users have to remember and process many things at once.

To reduce cognitive load:

Break the checkout into separate steps (e.g., shipping info > payment > review).

Use progress bars to show how many steps are left.

This way, the user’s brain doesn’t get overloaded, making the process feel easier and faster.

A store offers a premium product for $500 (the anchor). Next, they show a standard product for $200.

Because the $500 product was seen first, customers are more likely to perceive the \$200 product as a good deal**, even if it’s still more expensive than similar products elsewhere.

In this case, the $500 price acts as the anchor, making the $200 price seem much more attractive.

In an online store, products at the beginning and end of a list get more attention due to the serial position effect. If you want users to focus on your best-sellers or high-margin items, place them at the top and bottom of the product list, while less important items can go in the middle.

This taps into the tendency for users to notice the first and last items more than the ones in the middle.

Imagine you're designing a mobile app interface where the user has to click a button to submit a form. If the button is small and located at the top of the screen, the user will have to make a relatively large and less efficient movement to interact with it.

Example of Poor Design (violating Fitts’s Law):

• A small button placed at the top of the screen, requiring the user to stretch their thumb or even use both hands, especially if they’re holding the phone with one hand.
• This makes the task of clicking the button more difficult and time-consuming, increasing the chance that the user will either make an error or get frustrated.

Applying Fitts's Law for Better Design:

• Make the button larger and place it closer to the user's natural thumb zone (near the bottom of the screen).
• By increasing the size of the button and reducing the distance the user has to move their thumb, you make it quicker and easier for them to tap the button.

In this case, Fitts's Law tells us that if the target (the button) is large and within easy reach, the user can interact with it more quickly and efficiently, leading to a smoother experience. This principle is why many mobile apps place key action buttons, like "Submit" or "Next," near the bottom of the screen where users can easily reach them with their thumbs.

Hick's Law states that the more choices a person has, the longer it will take them to make a decision. In UX design, this law helps inform the way options are presented to users in order to avoid overwhelming them.

UX Example: Online Checkout Process

Imagine you're designing an online checkout page for an e-commerce site. If the checkout page presents the user with a wide variety of shipping options—such as express shipping, standard shipping, economy shipping, same-day delivery, etc.—the user might take longer to decide because they're overwhelmed by the number of choices.

Example:

• A user sees 7 different shipping options with varying prices and delivery times.
• The user then has to think about each one, weighing pros and cons, which might take more time and cause frustration, especially if they're in a hurry.
• This could result in decision fatigue, where the user either abandons the purchase or selects the first option they see, even if it's not the best choice for them.

Applying Hick’s Law to Improve UX:

To simplify the decision-making process, you can reduce the number of shipping options or categorize them more clearly. For example:

• Group shipping options into two categories: "Standard" and "Expedited."
• Under "Standard," you could include one low-cost option with a longer delivery time.
• Under "Expedited," you could offer two faster delivery options with slightly higher costs.

By reducing the total number of choices and presenting them in clear categories, you help the user make a quicker decision with less cognitive load. This results in a smoother, more efficient experience and potentially fewer abandoned carts.

Imagine someone who is concerned about the safety of vaccines and believes that vaccines are harmful. This person might actively seek out articles, social media posts, and videos that highlight rare negative stories, such as reports of side effects or controversial claims about vaccines.

They might ignore or dismiss credible sources, like the Centers for Disease Control and Prevention (CDC) or World Health Organization (WHO), that provide scientific evidence showing vaccines are safe and effective. Instead, they focus on news from less reputable sources or personal stories that align with their existing belief that vaccines are dangerous.

In this case, their confirmation bias leads them to selectively gather information that supports their fear, while disregarding evidence that contradicts it, reinforcing their pre-existing belief.

This kind of bias can contribute to a wider spread of misinformation, as people end up in echo chambers where only their views are validated.

Imagine someone who is concerned about the safety of vaccines and believes that vaccines are harmful. This person might actively seek out articles, social media posts, and videos that highlight rare negative stories, such as reports of side effects or controversial claims about vaccines.

They might ignore or dismiss credible sources, like the Centers for Disease Control and Prevention (CDC) or World Health Organization (WHO), that provide scientific evidence showing vaccines are safe and effective. Instead, they focus on news from less reputable sources or personal stories that align with their existing belief that vaccines are dangerous.

In this case, their confirmation bias leads them to selectively gather information that supports their fear, while disregarding evidence that contradicts it, reinforcing their pre-existing belief.

This kind of bias can contribute to a wider spread of misinformation, as people end up in echo chambers where only their views are validated.

This is a classic bias. This bias really became a thing when in WW2 america decided to study planes that returned from aerial battle to determine which parts of the plane needed to be reinforced. They determined this by checking which parts had the most bullet holes. However, one researcher pointed out that if these planes returned, those parts were clearly successfully reinforced. To solve their issue, they should be looking at where the planes that didn't survive were hit.

This is such a common thing we see. I've constantly seen services that will use this in an attempt to make you think a certain option looks good. My friend had this happen when trying to get a job.

I find this effect fascinating. Despite human beings considering ourselves to be being of logic, we really just love things that look nice. If I give a graph without explaining the factors or units of measurements, people will take different things away, as they will just assume the information based of the aesthetic.

What is the difference between this UXD and Human-Computer Interaction? The class seems similar on the surface and has similar concepts within it.

ccording to all known laws of aviation, there is no way a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway because bees don't care what humans think is impossible. Yellow, black. Yellow, black. Yellow, black. Yellow, black. Ooh, black and yellow! Let's shake it up a little. Barry! Breakfast is ready! Coming! Hang on a second. Hello? - Barry? - Adam? - Can you believe this is happening? - I can't. I'll pick you up. Looking sharp. Use the stairs. Your father paid good money for those. Sorry. I'm excited. Here's the graduate. We're very proud of you, son. A perfect report card, all B's. Very proud. Ma! I got a thing going here. - You got lint on your fuzz. - Ow! That's me! - Wave to us! We'll be in row 118,000. - Bye! Barry, I told you, stop flying in the house! - Hey, Adam. - Hey, Barry. - Is that fuzz gel? - A little. Special day, graduation. Never thought I'd make it. Three days grade school, three days high school. Those were awkward. Three days college. I'm glad I took a day and hitchhiked around the hive. You did come back different. - Hi, Barry. - Artie, growing a mustache? Looks good. - Hear about Frankie? - Yeah. - You going to the funeral? - No, I'm not going. Everybody knows, sting someone, you die. Don't waste it on a squirrel. Such a hothead. I guess he could have just gotten out of the way. I love this incorporating an amusement park into our day. That's why we don't need vacations. Boy, quite a bit of pomp... under the circumstances. - Well, Adam, today we are men. - We are! - Bee-men. - Amen! Hallelujah! Students, faculty, distinguished bees, please welcome Dean Buzzwell. Welcome, New Hive City graduating class of... ...9:15. That concludes our ceremonies. And begins your career at Honex Industries! Will we pick our job today? I heard it's just orientation. Heads up! Here we go. Keep your hands and antennas inside the tram at all times. - Wonder what it'll be like? - A little scary. Welcome to Honex, a division of Honesco and a part of the Hexagon Group. This is it! Wow. Wow. We know that you, as a bee, have worked your whole life to get to the point where you can work for your whole life. Honey begins when our valiant Pollen Jocks bring the nectar to the hive. Our top-secret formula is automatically color-corrected, scent-adjusted and bubble-contoured into this soothing sweet syrup with its distinctive golden glow you know as... Honey! - That girl was hot. - She's my cousin! - She is? - Yes, we're all cousins. - Right. You're right. - At Honex, we constantly strive to improve every aspect of bee existence. These bees are stress-testing a new helmet technology. - What do you think he makes? - Not enough. Here we have our latest advancement, the Krelman. - What does that do? - Catches that little strand of honey that hangs after you pour it. Saves us millions. Can anyone work on the Krelman? Of course. Most bee jobs are small ones. But bees know that every small job, if it's done well, means a lot. But choose carefully because you'll stay in the job you pick for the rest of your life. The same job the rest of your life? I didn't know that. What's the difference? You'll be happy to know that bees, as a species, haven't had one day off in 27 million years. So you'll just work us to death? We'll sure try. Wow! That blew my mind! "What's the difference?" How can you say that? One job forever? That's an insane choice to have to make. I'm relieved. Now we only have to make one decision in life. But, Adam, how could they never have told us that? Why would you question anything? We're bees. We're the most perfectly functioning society on Earth. You ever think maybe things work a little too well here? Like what? Give me one example. I don't know. But you know what I'm talking about. Please clear the gate. Royal Nectar Force on approach. Wait a second. Check it out. - Hey, those are Pollen Jocks! - Wow. I've never seen them this close. They know what it's like outside the hive. Yeah, but some don't come back. - Hey, Jocks! - Hi, Jocks! You guys did great! You're monsters! You're sky freaks! I love it! I love it! - I wonder where they were. - I don't know. Their day's not planned. Outside the hive, flying who knows where, doing who knows what. You can't just decide to be a Pollen Jock. You have to be bred for that. Right. Look. That's more pollen than you and I will see in a lifetime. It's just a status symbol. Bees make too much of it. Perhaps. Unless you're wearing it and the ladies see you wearing it.

These colors to highlight notes is a good idea. However the colors seem too bright, making it hard to read given the bright background. This is definitely not ADA compliant.

I got disability to get that bread, hahaha...