Unlikethehuman-laborcurationprocessesoftheearlyInternetthatledtothecreationofonlinedirectoriessuchasLycosandYahoo!,inthecurrentInternetenvironment,informationaccesshasbeenlefttothecomplexalgorithmsofmachinestomakeselectionsandprioritizeresultsforusers.

The proliferation of personal digital devices and mass user platforms such as Google, Apple, Facebook and Amazon has given rise to unprecedented rates of data generation, collection and reuse. While digital technology users consciously volunteer masses of data on a daily basis, in many other instances data are collected without an individual’s knowledge. This is particularly the case when it c