It seems that there a number of ways to do this- this reminds me of the turn to more "realistic" children's literature in the UK in the 50s - really great to diversify, but it also overlooks imagination, and the many different reasons people read.

Including on E470, as the signs warning you not to play Pokemon Go and drive evidence...

Including being silly by getting stuck by the tide on a deserted pier near my parents' house...

http://metro.co.uk/2016/07/29/lifeboat-scrambled-to-rescue-pokemon-go-trainers-almost-stranded-on-island-6037308/

Although this was a bit more embodied than I expected when someone playing Pokemon crashed into me as I was walking in the street the other day...