This is our number one thing we look into since for where I work at we primarily offer a service. We constantly review our reviews on google, surveys and our message bored. More importantly we look our members that aren't satisfied and see it as an opportunity to grow and improve. However, we also do understand that our facility not be for everyone.

working for a start-up business we are constantly putting out surveys, calling members and taking feedback from our coordinators to consider what following step should be taken to create a detailed persona for our members or potential prospect.

Buyer personas helps us be more efficient when marketing. For the content we are marketing as well who we are specifically marketing too. Working for a non-profit we have specific content in regards for our services we offer to push towards our target market.

I found this interesting and I do agree with it. Technology and tools for management is constantly growing and helps track growth. I can relate to this as we use certain programs to track growth in our business. However, I do think depending on the type of business the traditional way may work if monitored properly.

This is a bit surprising. I figured that yes you may be limited in regards to who may view your content and what target market you have. However, it doesn't necessarily its a shot in the dark. I believe that the purpose of marketing is to bring forth a product or service that can enrich one life. For instance, I might have an advertisement on T.V up regarding a gym membership and the benefits of getting on. Although that might not be enough of a reason for someone to get one immediately, but it plants a thought that may become a need for them at some point. Which is going for the long-term goal of brand awareness. On the other hand, I can see that in regards to efficiency aiming an ad at a specific target market may bring for the best results.