ow people perceive or use the message
This is particularly interesting in relation to Disney. Their ability to circulate their media has been extremely good. In particulary, they've been able to circulate everything within a connected idea about happily ever after and fairy tales
As a result, our history, advertisements, current events, or even scandals must be transformed into an interactive story, not simply spoken.
Interactive Story? I feel like this today can relate to even just the ability to choose what media, television, etc. one wants to view. Trhough social media and such I think we've even become more interactive in ability to put out ideas and thoughts on media consumption
add meaning and rebuild or recreate the message
I like the notion of adding meaning - conveys that audience has a say in what the meaning is and, with their own interpretation, can change the primary intention
Here, the receiver’s ideologies will either be dominant, negotiated, or oppositional.
I like this idea of negotiated - one does not have to completely appose or disapprove of the ideas but may have a mixed interpretation
3 dimensional world into a 2 dimensional plane
reminds me of the painting of a pipe - "its not actually a pipe"
Hall thought that the audience played a large part in the successfulness of delivery
interesting to take into account what will/can be interpreted when creating
because of language barriers, cultures, or beliefs
its interesting to thing the way cultural uses of language can impact how yu view a writing - not simply by language but the meaning and implication of some words
and an audience would accept and understand the media or text when a group of readers had a shared cultural background or interpretation
What's the point then? very targeted audience.
culture was not simply to be appreciated, but it was the place where the power relation was established
I think this is especially interesting given his upbringing in Jamaica. Specifically, an upbringing in a place whose culture was established than transformed by white colonialism - with this, I feel this would be an interesting outlook to question colonialism as a whole
He also spent an extensive amount of time writing about hegemony
many types of hegemony to look at - While I assume he'll be looking at white hegemony, it would be interesting to view patriarchal hegemony and its effect on his work