17 Matching Annotations
  1. Mar 2021
    1. It shows how private indivi-duals have internalised ideas that were designed for the marketing of commodities, andthus represents a seminal turning point in how subjectivity itself is understood andarticulated

      This was deep

    1. You can identify a single video and say “This is a viral video” without referring to any other text, but this would not make much sense when describing an Internet meme.

      this helped me understand the difference

    2. imitator embraces or rejects

      two different paths someone can take, leading to more for another person... eventually the content can get so far away from the original the meme can completely change form

  2. Feb 2021
    1. fan-created-and-circulatedcontentmightdriveawarenessandengagementinashowindirectly,becauseitcannotbeeasilyquantified

      There has to be a way. I find it hard to believe this community never reached someone who had not seen the show and this made them interested enough to give it a try

    2. Thespreadabilityparadigmassumesthatanythingworthhearingwillcirculatethroughanyandallavailablechannels

      It is possible however that where you hear it from will put a different spin on the story than another place

    3. mediacontentislargely—ortotally—controlledbythecommercialinterestsproducingandsellingit

      Recently just watched Mad Men, And that relates to this a ton