Topic targeting allows advertisers to choose topics from a list Google has created that group websites and placements that fit the theme.
When you choose this form of ad, are your advertisements guaranteed to show up on specific websites? I am sure the ads will be targeted to the specific topic/group but how, even in the sub categories is your website attracting the best group?
Dynamic Search Ads are a great tool when looking to expand the reach of your current search campaigns because they were designed to help advertisers match to relevant queries that are not already being bid on in the account.
Since Dynamic Search Ads are "relatively new to the PPC playground", How does this tool compare with keywords both financially and also providing relevant traffic to the website?
The more compelling your title tag, combined with high rankings in search results, the more visitors you’ll attract to your website. This underscores that SEO is not only about search engines, but rather the entire user experience.
In Moz's example of their Title Tag, they have their name and what their role is as well as what service they provide. Aside from a company name and possibly a role or action, what other key words would be suggested?
Arguably one of the most offensive forms of low-quality content is the kind that is auto-generated, or created programmatically with the intent of manipulating search rankings and not helping users. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being.It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. This is likely why in Google’s quality guidelines on automatically generated content, Google specifically calls out the brand of auto-generated content that attempts to manipulate search rankings, rather than any-and-all auto-generated content.
This seems interesting to me because it seems like Artificial Intelligence (AI) plagiarism. It seems as if the computer is searching for information, slapping it together and then calling it original material. Is AI mainly why websites use captcha? Or is there another reason i'm unaware of?