Mr. Sundstrom, ERDI’s president, said education companies pay a fee to attend events “not to meet school leaders or make a sale,” but to get meaningful feedback on their education products from knowledgeable school leaders. He added that school officials do not make purchases at ERDI sessions and that it is their school boards that approve district purchases.
My main question to this is why do they need to meet with superintendents (school leaders) and not educational researchers or actual teachers if they genuinely want feedback on their product?