Balsamo states that her own design work seeks to “inspire imaginations that are as ingenious in creating new democratic cultural possibilities as they are in creating new kinds of technologies and digital media”
When creating a design, it is important to understand the demographic you are working with and how it is intended to be used. Ambition and risk-taking can help gain traction on the project, but it should stand out from its competitors while serving its intended purpose.
It can be so ambitious that it alienates its demographic, or it can be so safe that its competitors overshadow it. Finding a balance is essential not just to innovation, but to technology as a whole.