It is thought that desire for honour makes the mass of men wish rather to be the objects of the feeling of Friendship than to entertain it themselves (and for this reason they are fond of flatterers, a flatterer being a friend inferior or at least pretending to be such and rather to entertain towards another the feeling of Friendship than to be himself the object of it
I thought this was very interesting as I have never thought about this before. Of course, humans feel the need to connect and make friends. But how I interpreted this passage is that man desires what is best for himself over anyone, with as much ease as possible. Because of that, humans like compliments and others desiring to be their friend without actually being friends because it is easier and is flattering to feel. This is why it feels good to be asked to be friends or when you are complimented by others rather than the reverse.