Apple provides a highly accessible section at the top of their homepage that lets users quickly find the devices they are looking for. Instead of relying on small text or complex menus, they use clear, easy-to-recognize images of each product, making it simple for users to identify items visually. This approach supports users who may have difficulty reading small text, are new to the brand, or may not remember the exact product names. By combining visual clarity with intuitive layout, Apple ensures that navigation is more perceivable, understandable, and user-friendly for a wider range of audiences.

Apple’s website presents its most important information inside clearly separated boxes and uses bold text to emphasize headings and key points. This creates clear visual groupings and hierarchy on the page. This is especially helpful for users with low vision, attention difficulties, or learning disabilities.

High Contrast & Distinguishable Colors Apple ensures good contrast between text and background for readability. High contrast improves visibility, making content readable for people with low vision or color differences.

The “Connect with a Specialist” link is clearly visible and consistently placed, allowing users to get human assistance through chat or guided support when navigating the site or making decisions. Helps users with cognitive disabilities, first-time users, or users who may feel overwhelmed by complex pages.

Clear, Structured Content Hierarchy The site uses clear semantic structures ) especially on multi-section pages so users and assistive tech like screen readers can easily understand and find content.