This is the first time in the article that mentions the definition of Rhetoric. If I were to paraphrase, Rhetoric is the structured process of bridging your ideas across to another group in the hopes of persuading that other group with your ideas.

Group G Ben Braniff, Kim Maynard, Nick Devic, Maria Echeverri Solis, Sam Yalda

1. Design has a major impact on the world and society. Even the little things can add up to a lot. Sustainability is a revolutionary Idea that should be at the core of every design now.

2. Society is another bottom line meaning all design inherently affects humans and/or is designed for humans. It's important to design for the extremes and the edge cases like people with disabilities.

3. Corporations output a lot of waste. When they make small changes to be more sustainable, it results in big changes and saving a lot of material. Small changes can include anything from using 2% less plastic per water bottle to using wood buttons instead of plastic ones.

4. A lot of people don't consider themselves disabled, but it's very common at some point in people's lives to have a certain level of impairment. It's important to keep this in mind when designing as you're designing for the general population--not just a specific individual.

5. Addressing issues like world hunger may require rethinking the way we design food production. As they stated for example, choosing kangaroo meat over beef as a more environmentally sustainable option.

6. Thoughtful design choices per the example in the video such as adding white circles inside letters to reduce ink use, can improve efficiency and conserve resources.

7. It is interesting how he opens up his discussion to slowly introduce that design isn't just about doing it for marketing or 'profit' as he pointed out. When watching this it helps a person realize that design is so much more powerful than that if you put it towards another cause. Design could end up being the solution to some of the biggest problems in society.

8. A very important point he made was that improving accessibility is beneficial to many more people than just the people that initially needed it such as people with disabilities. From this i think a good takeaway is that design should always be considerate of any disabilities/needs that the audience might have because sometimes that design is just better for everyone in general.

9. My first take is design should go beyond money and aesthetics. By thinking about sustainability and accessibility the designers can create solutions that are socially responsible and environmentally friendly.

10. My second take is when you design with people with disabilities you end up with solutions that are more usable and inclusive

1. Design has a major impact on the world and society. Even the little things can add up to a lot. Sustainability is a revolutionary Idea that should be at the core of every design now.

2. Society is another bottom line meaning all design inherently affects humans and/or is designed for humans. It's important to design for the extremes and the edge cases like people with disabilities.

"Loss aversion plays a crucial role in how organizations make decisions, often leading to a conservative approach that prioritizes risk avoidance over potential gains".

This also relates to investing where the main driver for big investing firms with a lot of money is risk analysis and the avoidance of losing rather than gaining of money.

Think about a 20% gain in value of your stock holding verses a 20% loss in your stock holding. If its worth $100, then a loss would get you to $80. In order to get back where you started (gain $20 back), you would have to gain 25% of 80 rather than the 20% you had initially. In percentage gain and loss terms, losses are felt way more than gains.

source: https://thedecisionlab.com/biases/loss-aversion

There are 3 types of cognitive load: Intrinsic, Extraneous, and Germane. Intrinsic cognitive load is the learning difficulty of the content. Extraneous cognitive load is learning difficulty of the material based on the learning environment. Germane cognitive load is the amount of mental work it is to store and process information into your already existing mental models.

source: https://thedecisionlab.com/reference-guide/psychology/cognitive-load-theory

Any initial thinking or prior information is used as a filter for any new information introduced. Similar to priming, the start of something is used as context for what is to come.

source: https://thedecisionlab.com/biases/anchoring-bias

The Serial position effect is based on a combination of 2 effects: the primacy effect and the recency effect.

The primacy effect essentially means we remember a shorter list of items because there are less of them. "The recency effect describes our tendency to better remember the information we most recently learned".

If we re-enact how we would go about remembering a list, we start with the first couple list items, remember them because of the primacy effect, carry on and eventually reading off the end of the list where the recency effect kicks in and end up remember the last couple items.

Source: https://thedecisionlab.com/biases/serial-position-effect

In terms of a curser and a button on a screen, the farther away the curser is to the button, the longer it will take for the curser to move to the button. And the larger the button, the quicker the curser will move to it.

distance ~ time

size of target ~ 1/time

source: https://www.nngroup.com/articles/fitts-law/

The more decisions there are, the more analysis for each choice and analysis between choices is needed to make the best decision.

The Placebo Effect essentially is the same as confirmation bias where being told what a pill will do for you, you will find the results you're looking for. While confirmation bias is the user finding information they are looking for and will find it.

Source: https://helpfulprofessor.com/confirmation-bias-examples/

I've seen this video before and really enjoyed watching it a second time in class. One thing I noticed in the video is the very long pause after the guy asked Jobs a question. Jobs really thought deeply about what the guy had to say even though it seemed like an aggressive question.

This is essential for how social media feeds keeps you on the page and scrolling. By training an algorithm to feed you content that it knows you like and it knows you'll interact with, you are constantly fed the same videos confirming your views. No one wants to watch videos that tells you you're wrong.

Downloading bars prepare the user for how long to wait. Another example is online advertising priming users to buy their products

The more tabs, buttons, and/or links in a webpage lead to a more cluttered, complicated interface. This makes the page process slower and navigating the webpage take longer.

Take input from customers and competitors, Organize the information gathered, create a sketch or design, send the design out and get it tested, then iterate and update. Send it out to a variety of people to get better, more diverse set of feedback.

4 days or 96 hours past the due date, will result in a 0 for the assignment

miss-spelled students