It takes a fairly high degree of knowledge—both statistically and culturally—to analyze and interpret international market research.
First, statistically the goal should be to use the technique that best addresses the research problem— often stated in the form of research questions or hypothesis (a specified relationship between study variables).
Second, the researcher interpreting the findings must be in tune culturally with the values, beliefs, norms, and artifacts that affect a respondent’s answers in a certain world region, country, and/or subculture. If possible, it is always advisable to include at least one native of the country being researched to add to the understanding of the research findings, social customs, semantics, attitudes, and business customs.