7 Matching Annotations
  1. Sep 2020
    1. truth's television commercials (with their low-tech documentary style) portray the organization as a hip, underground, grassroots, and guerilla movement. Utilizing methods of street theater and flash mobs, their commercials have focused on public performances to shock passersby with the "truth" of big tobacco.

      By utilizing the very aspects that have made smoking cool, truth has actually made smoking uncool. They knew the target audience they had to reach, and they understood what ideals made smoking cool in the first place. This is great marketing at work.

    1. The Onion is cool since their humorous approach allows them to invest in serious topics without appearing like they are investing.

      This example of cool reminds me of the definition provided earlier. Not that it is narcissistic in anyway, but is further detached from other news sources and strays from normalcy. What makes The Onion cool is its unique approaching to presenting otherwise boring news.

    2. When we see something that pleases or flatters us, we feel validated for the attention we gave it.

      I have never really considered this point of view when looking at something cool, but now that it has been brought to my attention, I completely understand the logic. The worst thing I can do is waste my time. However, if I spend time observing or doing something cool, I enjoy the experience and am glad I utilized my time wisely. This is what makes that action "cool."

    1. The non-linearity of digital texts highlights that they have no true entry or exit point. There is no mandated path that the "text" is best navigated though. They are almost always works-in-progress that will morph and change often through the intentions of multiple authors. The power of the viewer to navigate their own path is very cool in that it highlights the importance of individual selection.

      The process being described as cool is hyper reading. Utilizing new aspects of technology and the multimodality of texts is cool, as this definition of cool is far different from the narcissistic viewpoint on the last page.

    1. Pountain and Robbins (2000) were at their most specific (and uncool) when they identified the three personality traits required for coolness: narcissism, ironic detachment, and hedonism

      I find it very ironic that three main traits listed as "cool" are all negative personality traits found in people today. I guess this is what makes smoking "cool." If cigarettes are considered cool, and children today are less persuaded to smoke than ever; are children today less narcissistic, detached and hedonistic than ever?

  2. Aug 2020