As a youth worker I have learned a lot about 'best practice' as it pertains to working with minors. While in the context of working with minors it is non-negotiable, I do agree that as a general statement, the rules of 'best practice' do neglect context. While I am not sure exactly what 'best practice' online looks like, I would venture to say that in an online context there are many ways "to get it right". The beauty of the open web is just that; the possibilities are endless. If we limit our online presence to 'best practice' we severely limit our ability to create, innovate and explore new territory. The context of our online presence is what should determine the 'best practice' for everything we do online; not a set of directives labelled as such.