- Feb 2025
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urbanmilwaukee.com urbanmilwaukee.com
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As We Energies looks to again come in front of the PSC later this year, it’s imperative that Governor Evers appoints a progressive commissioner who will prioritize equity for marginalized communities and actively work to make sure that people of color and low-income peoples are not further harmed by the corporate interests of utilities like We Energies.
This statement is an appeal to kairos, because it creates a sense of urgency by pointing out the opportunity for change. By connecting this issue to a future event, she is emphasizing that it would be a time to influence policy decisions about these types of issues. By her saying "later this year" and "appoints a...commissioner who will prioritize equity" makes you feel a sense of urgency and like you can do something to change what is happening.
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this decision ignores the 1,180 public comments gathered throughout this process, only 12 of which were in support of We Energies’ rate increase.
In this statement, the author makes an appeal to pathos. By putting the situation into perspective, stating that some people have a hard time affording gas and food, makes you feel bad or sympathetic of those people, who now have to worry about paying for expensive gas/electric.
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The PSC is supposed to protect the interests and well-being of Wisconsinites.
This sentence would support ethos because it is using rational explaining, telling you what the PSC is supposed to acting in favor of the people. It is an effective use of ethos because it aligns with the widely accepted principle that the government agencies should protect the people they serve.
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