Ask the group to create a list of bad, terrible, stupid, illegal or gross ideas. This will get participants laughing and re-engaged.
I like this idea because participants are not always engaged when attending a session like this. By disarming the group with an icebreaker type exercises more productivity can be accomplished.
generate 20 to 30 assumptions, true or false, that you may be making about it. Then pick several of these assumptions and use them as thought starters and idea triggers to generate new ideas. Be sure to consider all aspects of your business, including consumer or customer beliefs, manufacturing, materials, pricing, distribution and product positioning.
The ideation technique in this case was very successful. The technique of assumptions exposes some deeply held beliefs that In this case could have ended the oral care division of the business.
At least one of those 2 categories should tie into your challenge. The next step is to create a list for each category filled with elements of these two experiences. Try to list as many items as possible in two minutes
this is a great idea however I feel that the two minute time limit is not enough time and becomes more of a game. This technique does have a place with less complicated brainstorming ideas.
Opposite thinking asks you to become familiar with the opposite side of things, to stretch the horizon of possibilities.
the idea of trying to think opposite of a situation requires work with an objective mind. I like the idea that a person can question their ideas to produce positive a totally opposite idea from the original thought process.
Start with defining and writing down a clear How Might We (HMW) statement.
this is an important first step, it sets the tone or structure of the ideation process.