1. Follow the rules. What are the rules? Who standardizes them? Why is following the rules important?
2. Easy to read ; who defines easy to read? What becomes too convoluted or difficult to read?
3. Attracts the reader : What attracts readers to certain documents? Are there different strategies that provoke for specific writing? Where does this idea originate?

ways of promoting understanding and clarity in messages, similar to rhetorical elements. They focus on how to structure information, convey tone, and build credibility to effectively communicate your message