56% of those surveyed use mobile phones more than any other device whenlooking up a question on a search engine. Millennials are the most likely generation to use their mobiledevice more at 74%

- Outputs are the things you build. - Outcome is what’s changed for customers, have they become more successful. - Impact is the effect outcomes has on the business like decrease in support costs, increase in conversions etc.

Outcome-focus 就是指公司在乎「成果」大於「成品」的文化，比起做了什麼功能、賺了多少錢，更關注產品改動如何影響終端用戶的行為（User outcome）。